Avon Impulse…A New Digital Imprint.

Avon Books Introduces a New Digital Publishing Imprint

From what I’ve read there are a number of pros and cons.

The online submission form is interesting. It asks for such things as best line of dialogue, description of your characters, a synopsis of less than 750 words and the first 1000 words or your favourite scene. Now, this was a little more work than the average generic submission package with its query, 3-5 page synopsis and the first 5-50pages of the manuscript. But the Avon form made me think and it was actually kind of fun.

Trying to sum up a fantasy romance in 750 words or less–not so much.

They are looking for the following subgenres of romance: Contemporary, Fantasy, Futuristic, Ghost, Gothic, Historical, Magical, Time Travel, Western, Shifter, Small Town, Steampunk, Suspense, Vampire (and others).

*****TAKEN FROM THE AVON IMPULSE FAQ’S.*****

Do I need to specify which imprint I am submitting to?

• Rest assured that when you submit your manuscript or proposal for consideration, our talented team of editors is appraising each project for publication on our Avon and Avon Impulse lists. They will carefully consider where each acquired project best fits. There is definite room for growth: Avon Impulse authors may also be considered for the traditional Avon Romance publishing program.

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In my opinion, anything that gets your foot in the door is a good thing.
Impulse authors will be working with the Avon editing team, so that’s a big plus. The press release also mentioned that Impulse titles will benefit from Avon Publicity and Marketing.

The royalties are only 25%, whereas the norm is 30-35%, but at the end of the day an author might sell more copies with a big publisher and make about the same as with a smaller publisher with higher royalties. I’m not sure if this will attract established authors, but who knows. Impulse will also have Print on Demand books with a different price than their e-books.

Just a heads up: they are non-responders. If you don’t hear back from them after three month, assume it means a rejection. Maybe they’ll change this at some point.

But in the end, I think this is a good opportunity for a new author interested in building their career. Besides Avon Impulse just happened to launch on the auspicious day of March 7. (My birthday.) ::grins::

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